WAFFLE HOME
Their first little bit of independence.
For bedrooms, playrooms, family rooms and those “I'm just in the other room” calls.
ABOUT WAFFLE
We're Parents. We Wanted Something Different.
Our kids wanted more independence. We wanted them to have it, without handing them everything that comes with a smartphone. So we built Waffle.
Real connection. More independence. More childhood.
WHY WAFFLE EXISTS
We Wanted A Phone.
Not Everything That Comes With One.
Our kids reached that age.
They wanted to call their friends. Talk to Grandma. Go a little further without us. Do more things for themselves.
And we wanted to say yes.
But the options felt like too much, too soon. Apps. Social media. Browsers. Notifications. Algorithms. A whole world we weren't ready to put in their pockets.
We didn't want to slow down their independence.
We just wanted a simpler way to give it to them.
So we built Waffle.
Childhood doesn't need
another screen.
They need to make plans.
Call Grandma.
Tell you they've arrived.
Go somewhere without you.
Figure things out for themselves.
TWO WAFFLES. ONE IDEA.
Independence grows with them.
EXPLORE HOME →
WAFFLE GO
When their world gets a little bigger.
A screen-free kids phone for school, sport, sleepovers and everywhere their independence takes them.
THE PEOPLE BEHIND WAFFLE
Parents. Builders.
People Who Care
About This Stuff.
We're a small team building something we want our own families to use.
Dr Brad
Psychologist
Author of The Tech Diet for Your Child & Teen, with 15 years helping families navigate screens and technology.
Sean
Product Developer
15 years building consumer products for Disney and Warner Bros.
Brandon
Technology Lead
Cut his teeth at IBM, making sure every call gets through and every message is received.
Sally
Storyteller
Making sure Waffle always sounds like Waffle.
Eason
Industrial Designer
Behind products you've probably already used, with experience at Dyson and Logitech.
Val
Marketing
Bringing Waffle to life and to homes globally.
WHAT MATTERS TO US
Some Things Aren't
Negotiable.
SCREEN-FREE
BY DESIGN
Kids don't need another screen. They need more reasons to put the phone down and get on with being kids.
REAL CONNECTION
Not likes. Not followers. Not streaks or feeds.
Actual conversations. Actual people. Actual connection.
INDEPENDENCE
WITH GUARDRAILS
Give them more freedom while keeping the important decisions with you.
BUILT FOR FAMILIES
Every decision starts with a simple question:
Would we want this for our own kids?
A HEALTHIER FIRST STEP
“They don't need everything a smartphone brings just to stay connected.”
Dr Brad
Founding Team, Child Psychologist
OUR PROMISE
We Built Waffle
To Do Less.
And that's exactly why parents love it.
We'll never add
a screen.
Because childhood doesn't need another one.
We'll never sell
your data.
Your family stays your
family's business.
We'll never put
ads in front of
your kids.
They're children.
Not customers.
Waffle exists for one reason.
To help kids stay connected to the people who matter most.